Aleph by Paulo Coelho
Web Design & UX for Paulo Coelho's Aleph
The Challenge: Transferring literary and philosophical content to the digital environment
The challenge was to translate the philosophical and self-help experience of the novel The Aleph into an effective promotional web environment designed specifically for Editorial Planeta.
The Solution: Conceptual interface design (UI) and sales orientation
I opted for a conceptual and inspiring interface design that does not sacrifice usability. The website balances visual exploration of the author's messages with quick interaction elements (strategic Calls to Action), creating a portal that reinforces the author's branding while acting as a direct driver of editorial sales.
