Babou Handmade
Branding & Digital Strategy for Babou Handmade
The Challenge: Building a visual identity from scratch
The challenge was to build from scratch the visual identity and digital strategy for Babou, an emerging brand specializing in handcrafted baby supplies, aiming to stand out in a highly competitive niche market.
The Solution: Digital strategy and brand ecosystem
I designed a warm and approachable brand ecosystem (logo, physical applications, and art direction). Digitally, I structured a visual content strategy for Instagram aimed at maximizing engagement, successfully connecting directly with the target audience and boosting online sales.
