Clickedu

The Challenge: Standardizing Corporate Visual Identity in the EdTech Sector

Clickedu’s international expansion and constant presence at educational trade shows demanded a robust, entirely cohesive brand identity. The objective was to conceptualize a comprehensive visual ecosystem that was scalable, professional, and capable of immediately conveying the technical authority and complexity of its software without visual clutter.

The Solution: B2B Art Direction and Sales-Driven Editorial Design

I led the art direction and layout for all commercial support materials—ranging from product catalog editorial design to large-format graphics for events and booths (roll-ups, displays).

The outcome is a cross-functional corporate identity where information architecture and precise typography clarify the sales narrative. This visual homogenization ensures a solid user experience across all physical touchpoints, boosting brand credibility and providing the sales team with a reliable tool to capture attention in highly competitive B2B environments.